Jumat, 28 September 2012

Over the last year, I have put up a number of e-books for sale, and I am blown away which ones sell, and which ones don't. Some of the e-books I thought were the best, and that the electronic reader of today would be the most interested in, well, the

Now then, as an author and entrepreneur; should I write more e-books on the topics that I don't really care about because the readers want those, or should I stick with what I'm good at, and stay away from those categories that I often find to be quite shallow, and really unworthy of my time and intellect? One could say that if those e-books sell, then it's not a waste of time to put them online, and that may be true, and there might be lots of folks who buy them.

Is it up to the author or artist to give the public what they want, or give them what they should have, what they need? Are the social aspects of the buying consumer of mass e-books changing the dialogue and drawing down the overall intellect of our society? I believe the answer is yes. Of course, a good business person gives the people what they want, not what they need. After all, people are willing to pay for the things they desire, and not always things they should have or really do need.

Not long ago, I was in the grocery store and I was talking to someone that worked in the jewelry business. He said he had two types of customers; very wealthy and very poor. He told me that the very poor customers that shouldn't be buying the jewelry at all would spend their entire paycheck to get something nice and flashing rather than buying food for their family, paying their rent, or fixing up their car. He said this with a sad frown because he didn't like the idea that he got a commission for helping people out of their money when they were buying something he didn't feel they should be purchasing in the first place.

Yes, I get that, and perhaps my observations with e-book sales are very similar, nevertheless, I believe in freedom of choice, and free markets. Therefore, who am I to tell a customer what they should or shouldn't buy. If they would rather buy my less intellectual e-books on topics that make them happy, then so be it. Still, personally, I'm not going to stop writing the goods stuff, and I guess I'll just have to admit I'm writing it for me, and not always for them. Indeed I hope you will please consider this if you are an e-book author and are dealing with the same challenges.

http://ezinearticles.com/?eBook-Online-Sales---Are-Authors-Writing-What-the-Consumer-Wants-or-What-They-Want-To-Write?&id=7200146

Kamis, 27 September 2012

It's great to get leads, but leads aren't everything; after all, it's in how you increase your conversion rate to generate sales... I mean, that's the whole reason we're marketing, right? So let's just break it down...

How to increase your conversion rate from visitors to leads...

The most cost-effective way to start out in online marketing is with article marketing because it's free. Furthermore, you can gain experience and get "coached" by the article directories themselves when they tell you they can't accept your article because of one reason or another. Your constant attempts to modify your articles to please the directories will help you grow as a marketer.

If you put your articles into Ezines, you'll see where you can check on your performance. This will tell you what your click through rate is without having to purchase split testing software. Naturally, you'll want to study your resource box and call to action to see what you did right and what you did wrong. Whether you are new to online marketing or an old pro, you will want to be constantly checking your performance to get better at what you do. The idea, of course, is to get the highest click-thru-rate possible, which means that people are compelled to click on your link after they read your article.

It's important to remember to write your articles for your target market. Ask yourself, "what would I be searching for if I wanted this product or service?" And then, write an article or blog post about what you would like to know if you were going to opt into your own website.

When people like what they read, they're compelled to click your link to learn more about what you have to offer. At this point, good job! You've gotten them intrigued in your offer!

But that's only the beginning. Now you need to convert your lead to a prospect...

So here's how to Increase your lead conversion rate from lead to prospect...

This has to do with how compelling your capture page is. They might click on your link, but if your capture page doesn't intrigue them enough to want to opt in and give their email address, then you've lost them. This is another reason why I advocate article marketing over pay-per-click. It's really easy to lose tons of money with pay-per-click if your capture page isn't massively compelling! I suggest you start out with a system that provides a professional capture page if you don't know what you're doing, because conversion from lead to prospect is very important.

How to Increase your lead conversion rate from prospect to sale...

The money is in the list. That's why you want them to enter in their email address in the first place! Here's the thing: Most people, on average, need to be approached seven times before deciding to join an opportunity or make a purchase. Seven times? What sane person would ever do that? As for me, I would be letting all those leads dwindle away if it were not for an email auto-responding system. Set your system up to respond automatically with an email that gives more information to the people who opt into your site. You can also send an email "blast" to your list with current information. I'm not going to anybody personally and approach them seven times over! I just let my auto-responder do the work for me until people call me for more information.

And, here's the funniest thing about the way I suggest you increase your conversion rate...

I've seen trainings where people say they're getting 20-50 leads a day, and no sign-ups. As for me, I can't even imagine that because I'm getting an average of only two leads per day, yet I've been able to average a sign-up every week for the past two months! Why? Because I use a blogging system with built-in capture pages, and I study my conversions inside of Ezines and my auto-responder. As opposed to getting leads with solo ads or pay-per-click, the leads you get from articles and blog posts convert way better, because people like to buy from those who they know and trust. And, on the internet, your blog is the "internet you". By the time you talk to your lead on the phone, they already feel they know you from your articles, videos and follow up emails.

Every day is a learning experience, finding out what people like, and what they don't like. Simply do more of what people like, and stay away from what they don't like. As your list grows, you have more to work with and learn from.

http://ezinearticles.com/?Cost-Effective-Ways-to-Increase-Your-Conversion-Rate-for-Online-Sales&id=7237802

Googling garden sheds

At half past nine last Saturday morning I was standing in a very quiet Argos. Yes, Argos. The shop for lazy people. The shop for folk who can’t be bothered going looking for something but can be bothered standing and flicking through a gargantuan catalogue, writing out a number from the big book, handing it over the till and then proceeding to a waiting area where they then go on to another desk but only after your number has been called. Surely the only shop that still operates with not only catalogues but also pencils. Short, neatly sharpened pencils.
Whatever happened to the bookie pens? They must have been too expensive. Maybe they were too old fashioned? We are now back to the lead and wood.
That Saturday morning had been dry since we awoke so I had decided, since it was the day of the grand house warming, to run up to the retail park and purchase a lawnmower and get the lawns cut, just in time for the visitors arriving at three in the afternoon.
Along with having our own staircase, we now have our own gardens. Something else that is currently a novelty.
Unfortunately we haven’t yet been gifted with good enough weather to enjoy the gardens but as the grass had needed a cut and there was a distinct lack of rain in the air for a change I zoomed straight up to the local catalogue shop after having spotted the lawnmower at a good price on one of my web meanderings during the week's lunch hours in work.
Due to the busy workload of recent weeks I've found my break times changing from day to day so have completely lost track with everyone else's tea times and have found myself eating my sandwiches at the desk, all alone. Spending my lunchbreaks googling lawnmowers is not how I'd imagined things to change after my move to the Glasgow offices.
The other day I found myself googling Garden Sheds!
Is this how it all starts? Middle age? Googling garden sheds?
Surely it's too soon for all of that... but then I do need somewhere to put a lawnmower now. The garden shed idea has been temporarily knocked on the head anyway as they seem to be far more expensive than I'd first envisioned. Even in our trusty local catalogue store.
Ka and myself had visited the same Argos the previous weekend after seeing a baby bouncer chair online for a good price. We’d went along to investigate and found the item unavailable. The helpful, slightly over enthusiastic, wee woman behind the desk that served us asked if there was any way we’d been interested in a store card. We turned the opportunity down. The Argos lady then asked if there was any particular time we could accept its delivery from another store further afield. We decided against it after finding that the bouncy chair would have to be delivered on a work day. The Argos lady wandered whether we’d consider travelling to pick the item up. We shrugged and then told her it didn’t matter that much, we would pick up another bouncy chair elsewhere.
Obviously this was the wrong thing to say. The woman asked if there was any other bouncy chair of interest to us. We said no. She asked if there was any other item of interest to us. Anything at all in the massive catalogue. Again we insisted it was fine, there was nothing else. Now with a hint of desperation in her voice, the Argos lady asked if there was anything else she could look up for us, anything else she could do.
I had no idea Argos employees were on a commission. I wonder how much she would have got for a bouncy chair.
The same lady was behind the checkout desk when I bought the lawnmower on Saturday morning. A Flymo Easimo, complete with grass trimmer.
I have no idea about lawnmowers. This one had wheels, a blade and a collection box so it looked fine to me and my Dad also confirmed it seemed like a reasonable price when he phoned me up that morning. Being the green fingered expert my Dad is the guy to ask when any gardening advice.
Thankfully the lawnmower was available to pick up, there and then so half of the wee Argos lady’s questions from the previous week were not needed making her look a little disappointed as she started the payment procedure. The lady did try and talk me into some monthly cover payments but after some quick, fraudulent, consideration from myself, involving some unconvincing humming and hawing, I was off to the pick up point in the deserted store. It was obviously too early for all the usual Argos customers so I had the pick of the plastic blue/green seats at pick up point B. Clasping my massively long receipt, for my one item, I looked up at the television screen to see at which position my number stood at.
I was second. There was literally no other customer in the store so how I was second in the queue I don't know.
Still it was only a matter of minutes until the lawnmower was delivered. One of the young employees shouted my number out, even though I, the only person standing waiting on an item, was already making my way up to the pick up point.
And it was the wrong pick up point. The girl had planted the lawnmower down blatantly under the ‘A’ sign. My receipt told me I would be picking my lawnmower up under the ‘B’ sign.
Obviously I couldn't be bothered hanging around any longer than I had to so let them off with this, grabbed the large box and ran for the car, ready to cut up some serious greenery.
After a quick unpacking of various orange and black metal pieces and a short ten minutes or so of construction, a quick cup of tea, a piece and sausage and a conversation with Dad over the phone who was now warning me of the dangers of cutting wet grass. I’d never really heard of anyone electrocuting themselves whilst mowing a wet lawn but Dad insisted it happens quite often. Surely there’d be health warning about cutting lawns then? Would lawnmowers come with safety gear or a license if they were that dangerous?
Whilst Ka prepared the food for the housewarming guests I tackled the back lawn only pausing to empty the collection box hitched on to the mower’s back and to talk to the wee neighbour whose head appeared over the hedge at one point. Betty chatted away for around five minutes, introducing herself and eventually her husband, Malcy, (not sure of the spelling there!) who ventured out into their garden when he heard his name mentioned. Ka introduced herself from the back door, still in her pyjamas and polka dot dressing gown. After the giving us the lowdown on the surrounding neighbourhood Betty and Malky disappeared back indoors and let me finish the back lawn before I headed out to the front. Dad turned up halfway through my frontal assault to either find out if I needed a hand or to make sure I wasn’t electrocuting myself.
Whilst cutting the front I met the neighbour on the other side. An smartly dressed old gent by the name of Leslie whose getting his windows replaced by the council shortly, has a son and a daughter and an alsation dog whose getting a bit long in the tooth and will have to be put down. I didn’t quite understand everything the old guy said but managed to translate most of it. Ka introduced herself from the front door, still moaning about being in her pyjamas and polka dot dressing gown.
After Leslie had gone back inside I quickly finished the front lawn, neatly strimming the edges, Dad disappeared off to get on with his various gardening jobs dotted around East Kilbride and Ka got herself ready after finishing her work in the kitchen, finally taking of her polka dot dressing gown.
Before long everybody started arriving. Cherly and Roslyn were the first to arrive, with Cherly’s two kids, Eilidh and Orla. Orla, being a small baby, was immediately dumped into my arms, for practice.
Around half an hour later the front door didn’t seem to close. Coats were taken, drinks were given out and the washing hanging out on the lines in the back garden, which included my space invader boxing shorts, quickly taken in. There were more babies and kids than predicted and soon babies were being tripped over, wiped up after, kept entertained, fed or generally watched like a hawk and all within the confines of the living room and kitchen.
Nobody went outside.
The rain was off, I kept telling everyone, it’s not rained all day, let’s go out and sit in the garden. I’d spent half the day mowing the lawns and making the gardens acceptable for guests so it was the perfect opportunity to show them off, not to mention my hard graft from behind the spinning blade.
“It’s too cold” David, the nursery teacher from Ka’s work, shook his head, to which everyone else seemed to silently agree and chat on among themselves. All the hard work had been for nothing.
Tony and Suzanne could see my plight but after Milo got his boots a little muddy from running over the grass, they decided against it.
At least Milo appreciated the freshly cut lawns.
Resigning myself to the fact that no one was going to be sitting out on the lawn anytime soon I went into the fridge and got out another beer.
Around ten or eleven hours later, and more than ten or eleven beers later, Ka and myself seen off the last of the evening guests. Chaz and Pauline sauntered out into the street to jump into their taxi and we shut the front door for the last time and got to our bed.

There are all kinds of ways to boost your online income. I think as an online business owner, it's your responsibility to know how to drive traffic to your website, and how to turn these visitors into website sales for you. Now depending on your nich

But in truth, it really doesn't matter what niche you're in. Sure some niches are more responsive than others, but the fact of the matter remains: You can still make a lot of money within a competitive niche. And you can do so using 2 strategies that can allow you to earn sales relatively quickly, and make a name for yourself in your niche.

In this lesson, I want to reveal to you 2 ways that you can get the word out about your products and services, and how to do so right away. There's really no waiting with the 2 strategies that I will reveal to you. In fact, let's take a look at what they are. Here's the first strategy that you can use to boost your online income right away:

1) PPC marketing

PPC (pay per click) marketing is a great way to get traffic to your website overnight (and possibly even make a sale - depending on how much traffic PPC brings to you). The premise of PPC marketing is that you sign up for a service like Google AdWords or Microsoft Adcenter, and you "bid" or "pay" for clicks.

It's a good model. It gets you on the top of the search engines in your prospects eyes, and if your prospect likes what they see, they can possibly buy something from you. But you should know that PPC marketing is very addictive. Some people wind up spending $5,000 on PPC marketing only to find themselves deep in the hole with just a little bit of sales.

Depending on your niche, you will want to test the market out. Some niches are more responsive than others, so if you have a hard time with getting a lot of sales, you may want to consider switching niches - or totally leaving PPC out of your marketing plan completely. Here's another tip:

2) Affiliate programs

Affiliate programs are a great way to get thousands of people promoting your product or service for you without you spending a dime. There are many affiliate directories that you can submit your affiliate program information in, and I suggest that you visit these sites and list your program.

You will also want to get on ClickBank and Paydotcom. Both of these services are reputable and can get you a lot of sales quickly and easily. The affiliates on these sites know what they're doing, and how to promote a site.

These 2 tips for building your online income are things that you will want to take and start using right away. They're easy to do, and you don't have to spend a lot of money on them to use them. Be sure to keep this in mind.

Good luck with boosting your online income today.

http://ezinearticles.com/?2-Easy-Ways-To-Boost-Your-Internet-Sales-Now&id=7302753

Rabu, 26 September 2012

A business website is the primary point of contact between a business and Internet users. When the website contains the right design and the right content, it can help a business generate significant revenue, but if it lacks these elements, it can be

Easy Navigation

When people surf the web, they expect to find information, or complete a transaction, in a matter of seconds. Consequently, business websites must be designed so that information is easy to attain, and the buying process is easy to understand. If potential customers must click on multiple links to discover information about a product or service, they are likely to abandon the website before they find the information. The same applies to making a purchase.

Simple Buying Process

If potential customers must enter information into multiple fields to make a purchase, the chance that they will complete the purchase diminishes. A common example of requiring too much information can be seen in websites that require customers to enter extensive contact information (phone number, place of business, birthday, etc.) to make a purchase.

If your business needs marketing information for its target audience, request the assistance of a sales consultant that works for a provider of online sales consulting services. Do not attempt to gather extensive information as a part of the sales process.

Designed for Mobile Search Users

Statistics show that seventy percent of cell phone users use their phones for everyday tasks such as surfing the Internet. Therefore, your business should make its websites accessible to mobile users. Using a cell phone to navigate a website that is not designed for mobile access is a cumbersome experience, one that seldom leads to an online purchase.

Complete Information

A business website should contain any information that potential customers may wish to know about what is being sold. It should also contain extensive information about the business. Some businesses make the mistake of thinking the benefits of a product or service are self-evident, or that its identity as a business is not important to what it sells.

Although complete information about your business and what it sells will not matter to all customers, it will be important to customers who carefully examine what they buy and who they buy it from.

Tasteful Design

Taste can be a matter of opinion, but there are certain elements of web design that are in poor taste for business websites. Common examples of design that should not be used for business websites include garish displays of Flash, auto-play music, multiple navigation panes, and clashing colors. Some businesses use these design elements to draw attention to their website, but they usually draw the wrong kind of attention.

Conclusion

Online business success is determined in part by website design. If your business is experiencing difficulty meeting its online sales goals, investing in web development may be the answer. For more information on sales-friendly website design and online marketing strategies, contact a sales consultant that works for a provider of online sales consulting services.

http://ezinearticles.com/?Ask-an-Online-Sales-Consultant:-What-Makes-a-Good-Business-Website?&id=6970998

Selasa, 25 September 2012

One of the essential methods in generating traffic is through a PPC search engine campaign. However, the process is time-consuming. It will actually take months before you can see its effect. One of the essential parts of running a PPC campaign is th

The primary benefit of PPC campaign management is the degree of optimization is made possible. It ensures return of investment. To be able to achieve positive ROI, you should optimize as well as keep the system under control. To be able to keep track of the website visitor, the advertisers as well as the specialist must utilize tools. Using appropriate tools will allow you to check the flow of visitors, source of traffic, exits and many more. These data are helpful in optimizing several sales data in order to provide the highest possible conversion rate.

The SEO companies work by determining the appropriate keywords that would generate greater leads. If this is achieved, it would lead to better search engine ranking. The SEO companies are following a detailed procedure to ensure the success of SEM. A daily budget plan is set to be used for different PPC management activities. If there is a tight competition, the best way to stand-out is to use relevant keywords. The rating is not only based on the recording of clicks, but most importantly monitoring of the conversion rates. This is one way of tracking the sales.

Starting an online business is quite an easy thing to do. The challenge starts for generating website traffic. There are millions of sites and each of the sites needs attention from the website visitors. Because of the tight competition in online business, lot of website campaigns and promotions has been created. This is to ensure that there will be an increased sale in the products and services. The PPC strategy is the cost-effective means of promoting a website. It certainly gives an efficient exposure thereby improving the general ranking of the website.

You have to determine the appropriate PPC campaign management provider. This is to ensure that you have the best people to work on the success of your business. A lot of business owners are utilizing advertisement techniques to market the website's products and services. There are a lot of providers out there. Therefore, it is essential to identify the best among them. The provider should be skillful and knowledgeable about the different process involved in marketing a website. You should know the different characteristics of an exceptional PPC campaign management specialist.

A better understanding of the PPC management is helpful in identifying the best person to do the job. As you know, the PPC campaign is an effective means of managing the PPC advertisement marketing. It entails a lot of processes like analyzing the keywords, determination of dealers, determining the budget for PPC, as well as evaluation of the traffic. The quality and quantity should also be considered. The PPC campaign is useful for the business, especially in terms of marketing the products and related services. Basically, the client visits certain website which has a related link, once the web visitor click the link, the website visitor will be automatically directed into another site. Every time the visitor clicks the link, you will be able to generate income. The overall process is called campaign management. The most important factor to consider in this type of campaign is choosing the appropriate provider. Always check the credentials and experience of the provider before deciding to get their service.

http://ezinearticles.com/?Advantages-of-PPC-Campaign-Management-in-Online-Sales&id=7070290

Kamis, 20 September 2012

Gorillas, gritted teeth and grannies

£155. Brilliant. That’s the total I’ve managed to raise thanks to all those that sponsored me in my Glasgow 10k on the 2nd September. 310% of my predicted sponsor target. Fantastic. Facebook, email and twitter made using the Just Giving site so much easier so no one could have missed it really and even it they did, the sponsor page is still there, so it’s never too late!
Like I said I couldn’t have done it without you guys that gave your hard earned cash to such a worthwhile cause, Glasgow Sands, so thanks very much all of you, (you know who you are!).
The whole experience wasn’t without a certain amount of pain and hardship though as I did suffer a little for around four days. It wasn’t until the following Friday that I actually started regaining my usual walking abilities and stopped moving like a hungover John Wayne who’d been up all night. Going up and down stairs turned into an exceptional challenge, lurching up and down, like a limping Robocop. I’ve only got myself to blame, of course, it was the first time I’d ran 10k in a oner and I got very little training in beforehand. I even had to put the usual thrice a week trips to the gym on hold while we flitted at the turn of the month. If training for a 10k had included loading, lifting and the unpacking of heavy boxes, not to mention the seemingly constant use of a screwdriver, I would have completed the run in no time with no unfortunate after effects. Never before had small, menial, tasks been such hard work such as getting up off the couch and walking to the kitchen to make a brew. All with gritted teeth and noises and muttered sweary words.
The after effects didn’t actually kick in until the Monday morning when I had tried to get out of bed. I thought a gorilla had came in during the night and attacked me, refraining from waking me during the assault, as I slept.
Mysterious, nocturnal, gorillas aside, immediately after the race, under Nelson’s Monument on Glasgow Green, I’d felt great.
The run had gone well.
Later the results were published on the official website I had taken 58 minutes and 1 second.
Standing there, in Glasgow Green, I knew I had done it in around 58 minutes as I had timed myself with my trusty Rotary. I had aimed for under an hour at least so I was quite pleased with myself. Unfortunately I had no one to celebrate with.
Ka and the Mums and Dad’s had travelled into Glasgow to cheer us runners, Colin, Jillian and myself, off the starting line in George Square and, presumably, had the intention of cheering us over the finishing line. As I ran up through the last leg of the route, over Victoria Bridge and up Clyde Street and Greendyke Street into the Green, hollering crowds on either side, there had been no sign of the wife or either of the couples so I had assumed that I had missed them among the colourful, cheering crowd. As I slowed to a trot beyond the finishing line I picked up my medal, the traditional bag of runners’ goodies, and avoided the giant boxes of bananas, (I don’t like bananas… not sure why?) at the foot of Glasgow Green’s needle walked out on to the green picking a spot to stand and wait for anyone who may want to run up and congratulate me.
Nobody did.
Instead I watched all the others runners coming out through the finishing gates picking up their own medals and getting their goodie bags and then being greeted by loved ones over the surrounding temporary metal fencing.
I wasn’t bothered. I had run it in under and hour. I had seen it, even if no one else had. I kept an eye out for any of the ‘support’ but none could be seen. Not even the wife. Typical.
Around ten minutes later I spotted the familiar sight of Jillian in her Sands T-shirt, making her way through the puffed out running crowd, in the expanding queues for the medal, goodie bag and banana collection, a big smile on her ever so slightly red face. The brother-in-law’s missus to be, turned thirty that day and was celebrating by crossing yet another finishing line before she headed down to Newcastle for the Great North Run later in the month. This 10k was probably a mere walk in the park.
Jillian and myself then headed further down the park to the fencing at the side of the finishing line where we eventually met Ka and the meandering Mums and Dads who’d missed me because, on the long, tiring, arduous, walk down from George Square, they had felt the need for a McFlurry. In her wisdom, Ka had refused and walked on but had still managed to miss me, by a matter of minutes we worked out. However, minutes is everything when it comes to this kind of thing (especially 2 minutes, that’s donkeys… as long as it’s under an hour).
Ka has an excuse, of course, so I let her off, the fact that she’s currently carrying another Reid lifeform in her belly, (an excuse she uses way too often to be honest), and after we cheered Colin over the line we headed off, back to George Square to celebrate Jillian’s birthday over lunch in the Italian La Vita Pizzeria. We had tried the Greek Restaurant Elie first, where we met the rest of Jillian’s family, but the staff of Elie claimed half past twelve was too early to serve 12 hungry people, on a Sunday afternoon. This was the be only the first meeting for Jillian’s birthday though as her highly anticipated Muppets and friends 30th Birthday party was to follow the next Saturday in Kirkintilloch. Unfotunately, however, this was not be be, as Jillian’s wee Gran, Helen Hodge passed away early on that week.
Helen had not been too well the previous week and had been thought to be on the road to recovery and had missed Jillian’s birthday lunch whilst recuperating. So when Saturday did come around we all sadly found ourselves attending a funeral, rather than a birthday party, remembering the little 90 year old lady, with the seemingly endless energy with which she had constantly travelled up and down the country with her family, visiting relatives and seeing the sights whilst still attending all the party’s going and even the odd clubbing night. There is no doubt Helen will be sorely missed in the Hood household, not to mention the family parties, but forever remembered.
Like all grannies. Each one a massive cog in the machine of the family.
When that cog stops turning you wonder if the rest will keep going, knowing there’ll be none, in any way, similar to take it’s place.
Somehow though, the cogs do keep turning.
It’s the remembering of loved ones lost that sometimes keeps you going.
Why else would you go to the bother of running 10k?
Certainly not for your health.
My ankle still hurts.
But it was worth it.