It's great to get leads, but leads aren't everything; after all, it's in how you increase your conversion rate to generate sales... I mean, that's the whole reason we're marketing, right? So let's just break it down...

How to increase your conversion rate from visitors to leads...

The most cost-effective way to start out in online marketing is with article marketing because it's free. Furthermore, you can gain experience and get "coached" by the article directories themselves when they tell you they can't accept your article because of one reason or another. Your constant attempts to modify your articles to please the directories will help you grow as a marketer.

If you put your articles into Ezines, you'll see where you can check on your performance. This will tell you what your click through rate is without having to purchase split testing software. Naturally, you'll want to study your resource box and call to action to see what you did right and what you did wrong. Whether you are new to online marketing or an old pro, you will want to be constantly checking your performance to get better at what you do. The idea, of course, is to get the highest click-thru-rate possible, which means that people are compelled to click on your link after they read your article.

It's important to remember to write your articles for your target market. Ask yourself, "what would I be searching for if I wanted this product or service?" And then, write an article or blog post about what you would like to know if you were going to opt into your own website.

When people like what they read, they're compelled to click your link to learn more about what you have to offer. At this point, good job! You've gotten them intrigued in your offer!

But that's only the beginning. Now you need to convert your lead to a prospect...

So here's how to Increase your lead conversion rate from lead to prospect...

This has to do with how compelling your capture page is. They might click on your link, but if your capture page doesn't intrigue them enough to want to opt in and give their email address, then you've lost them. This is another reason why I advocate article marketing over pay-per-click. It's really easy to lose tons of money with pay-per-click if your capture page isn't massively compelling! I suggest you start out with a system that provides a professional capture page if you don't know what you're doing, because conversion from lead to prospect is very important.

How to Increase your lead conversion rate from prospect to sale...

The money is in the list. That's why you want them to enter in their email address in the first place! Here's the thing: Most people, on average, need to be approached seven times before deciding to join an opportunity or make a purchase. Seven times? What sane person would ever do that? As for me, I would be letting all those leads dwindle away if it were not for an email auto-responding system. Set your system up to respond automatically with an email that gives more information to the people who opt into your site. You can also send an email "blast" to your list with current information. I'm not going to anybody personally and approach them seven times over! I just let my auto-responder do the work for me until people call me for more information.

And, here's the funniest thing about the way I suggest you increase your conversion rate...

I've seen trainings where people say they're getting 20-50 leads a day, and no sign-ups. As for me, I can't even imagine that because I'm getting an average of only two leads per day, yet I've been able to average a sign-up every week for the past two months! Why? Because I use a blogging system with built-in capture pages, and I study my conversions inside of Ezines and my auto-responder. As opposed to getting leads with solo ads or pay-per-click, the leads you get from articles and blog posts convert way better, because people like to buy from those who they know and trust. And, on the internet, your blog is the "internet you". By the time you talk to your lead on the phone, they already feel they know you from your articles, videos and follow up emails.

Every day is a learning experience, finding out what people like, and what they don't like. Simply do more of what people like, and stay away from what they don't like. As your list grows, you have more to work with and learn from.

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