Over the last year, I have put up a number of e-books for sale, and I am blown away which ones sell, and which ones don't. Some of the e-books I thought were the best, and that the electronic reader of today would be the most interested in, well, the

Now then, as an author and entrepreneur; should I write more e-books on the topics that I don't really care about because the readers want those, or should I stick with what I'm good at, and stay away from those categories that I often find to be quite shallow, and really unworthy of my time and intellect? One could say that if those e-books sell, then it's not a waste of time to put them online, and that may be true, and there might be lots of folks who buy them.

Is it up to the author or artist to give the public what they want, or give them what they should have, what they need? Are the social aspects of the buying consumer of mass e-books changing the dialogue and drawing down the overall intellect of our society? I believe the answer is yes. Of course, a good business person gives the people what they want, not what they need. After all, people are willing to pay for the things they desire, and not always things they should have or really do need.

Not long ago, I was in the grocery store and I was talking to someone that worked in the jewelry business. He said he had two types of customers; very wealthy and very poor. He told me that the very poor customers that shouldn't be buying the jewelry at all would spend their entire paycheck to get something nice and flashing rather than buying food for their family, paying their rent, or fixing up their car. He said this with a sad frown because he didn't like the idea that he got a commission for helping people out of their money when they were buying something he didn't feel they should be purchasing in the first place.

Yes, I get that, and perhaps my observations with e-book sales are very similar, nevertheless, I believe in freedom of choice, and free markets. Therefore, who am I to tell a customer what they should or shouldn't buy. If they would rather buy my less intellectual e-books on topics that make them happy, then so be it. Still, personally, I'm not going to stop writing the goods stuff, and I guess I'll just have to admit I'm writing it for me, and not always for them. Indeed I hope you will please consider this if you are an e-book author and are dealing with the same challenges.

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